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Email Etiquette Tips to Get Insurance Leads on Your Side
December 20th, 2011
Insurance leads are regular people just like you and me. That’s why you have to treat them with the same respect as you would any other person that you talk to or maintain communication with. Something that most insurance agents get wrong is how to communicate effectively with their insurance sales leads via email.
As humans, 80% of our communication has to do with facial expressions and body language. When you are having a spoken conversation, it is taken up by your voice and intonation. These are what make us succeed at sales even if we don’t always use the right terminology in our conversations with our medical insurance leads. Unfortunately with email, there is nothing to go by except your words and how you’ve typed them out. This can cause major problems if you are not familiar with proper email etiquette. Here are a few things you will definitely want to remember.
1. Never write in all caps. Many insurance agents already know this, but they use all caps to emphasize certain sentences. Stay away from it altogether. Instead, use bold and italics to emphasize a point.
2. Don’t use red font. Some cultures believe that red denotes anger whereas some just find it off putting and too aggressive. At the same time, consider your colorblind insurance leads can’t see it in its best shade anyway. Stick to bold and italics to make your point if needed.
3. “Reply To All” should be used sparingly. How many thank you emails have you copied on, or emails that just have one word in them? They are a waste of time and they don’t fulfill any actual need. They are also extremely irritating.
4. Add an unsubscribe link. You are actually required to do this, but some insurance agents don’t put it into practice. Not only is it against the law but it is also a great way to show insurance leads that you aren’t a spammer.
Emails play a hugely important part when it comes to generating additional sales but only if you use the tool wisely. Make sure you have insurance leads to send emails to by getting the excellent ones we can provide. Sign up now!
Tags: insurance leads, insurance sales leads, medical insurance leads
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