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Email Insurance Marketing: The Appropriateness of Your Email Font
October 31st, 2011
Even as it’s been said that you should never judge anyone or anything by appearance, it’s a pretty popular trend. When you’re in the business of insurance sales, you need to keep up appearances so that you can also convey the right message to your prospects and your customers. From your email messages alone, the recipients of your email can glean a lot of things about you. What you want to successfully say is that you’re a professional who’s going to help prospects in any way you can so that they can get the most suitable coverage.
It’s going to lie entirely up to you if you want to come across as professional, trustworthy, youthful or unstable, rebellious and less trustworthy. Take a look at the font that you make use of in your emails. The most appropriate font to make use of would be the Calibri font. If you want to go with something different, you can pick Corbel, Candara or Cambria. Right in the middle of it all would be fonts like Verdana, Arial and Times New Roman. You’ll still be appropriate enough with the Constantia font and the Georgia font. Century Gothic and Comic Sans are moderately appropriate.
Just in case you were wondering about the fonts that would be the least appropriate and would make your medical insurance leads turn their noses or put up their brows, this would be with fonts like Rockwell Extra Bold, Impact and Gigi. As you can see, these fonts are louder and fancier. For these kinds of fonts, you’ll come across as unprofessional and the reader will most likely assume that the writer of the email is less mature and probably a lower level employee or a trainee. The lesson here is to stay away from novelty fonts. Go for fonts that represent the level of experience that you have.
Now that you know what fonts are the most appropriate for your emails to insurance sales leads, you can start making a good impression on your prospects. Even if they judge by appearance, you’ll always be a top producer knowing these tips.
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Tags: Insurance sales, insurance sales leads, medical insurance leads
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