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Nurturing Insurance Leads with Email Drip Marketing
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July 1st, 2008
Drip marketing is a proven technique of converting more clients, especially those who research and compare a lot before taking any call on insurance products. The insurance segment has used this strategy to both retain and get clients. It has been a significant source of revenue for insurance companies and agents. With internet, this power has gone to every agent through free availability. Earlier while one invested on physical mails and publications, today that cost has been reduced to few dollars.
Email Autoresponders such as Norvax LeadMiner has come to the fore and delivered an exceptional service to its patrons. Their customizability and ease of use has made them the top choice for most insurance agents who are serious about expansion and converting leads into clients.
However, as these tools have become easily accessible, only those of you who exercise it properly and innovatively stand a chance of being a cut above the rest.
Increasing Productivity through Email Autoresponders
Firstly, don?t let autoresponders overwhelm or induce complacency in you. Remember, they are tools and are as effective as the person using them. Even though the concept of drip marketing is well known for results, its effectiveness still depends on how the entire drip campaign is programmed and executed.
Let?s have a look how you can use email Autoresponders such as Norvax LeadMiner to nurture more leads into a successful closing:
? Categorize your email list: Everyone has unique needs. While one of your prospect might be interested in a life insurance, other might be searching for Medicare. Therefore, use filters and categories your lead sets into categories based on the interest shown by the prospects.
? Automate the entire mailing process: Email autorespoders such as Norvax LeadMiner are fully automated. Therefore, rather than using the age old method of mail merge, use these software to completely automate the process and help save resources.
? Schedule: Think about the frequency which seems appropriate. Do not flood your subscribers with mails every day. Rather schedule your email campaign in a way that seems non-obtrusive. Don?t spam.
? Provide relevant, informative and engaging content: Remember, content is the king. What and how you communicate becomes crucial when it comes to marketing. Therefore, get professional help with setting up the mailers and the kind of information they will carry. Try creating different templates that suit different prospects and their needs.
So, before you chuck that unresponsive lead into archives, keep in mind the power of Autoresponders and what they can do. Buy one and deploy it to increase your chances of nurturing and converting more leads into clients.