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Perfecting Delivery of Your Insurance Marketing Script
August 30th, 2011
During the times when you don’t reach a prospect in your first phone call, you have to leave them a message on their answering machine or their voice mail. You can’t be take the words you leave lightly in this situation because what you say matters. If you’re accustomed to leaving a message that you come up with on the top of your head, you have to break that habit. You have to write a script out for instances like these and most of all, you have to practice those scripts to sound as natural as possible.
Even if you created a great script where you succeeded in making it sound like a radio commercial and personalized your message, the way you deliver the message will seal the deal. You have to know where in the message to pause dramatically and you also have to use the right tone of voice. If you sound sleepy or bored, your health insurance leads can easily catch that and delete your message. Remember that even if they can’t see you, the tone of your voice will give you away.
Having one script wouldn’t be enough. You need to have a number of scripts that you can make use of in any given situation. Practice makes perfect so you have to practice all of the scripts that you have and deliver it crystal clear. Make your messages sound like you’re talking to a friend. Let them know that you’re a person and not a robot that is calling them to give a hand and not to suck every penny that’s left on their pockets. Once you achieve to express your sincerity to help, it will build one of the most fundamental needs of successful sale – trust.
Leaving messages to answering machine is your first opportunity to put your best foot forward and the first situation that you can mess up the whole thing. Spend some time practicing your script until you perfect it and don’t give your prospects any reason not to give you a call back.
Sign up here today and get in contact with as many high quality insurance leads that you can handle to use the scripts you’ve made.
Tags: health insurance leads, insurance leads
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