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What an Insurance Agent Website Needs to Have To Succeed
May 24th, 2009
Are you worried about the dismal performance of your insurance website and seeing your competition attain new heights through his? Then chances are there is something wrong or missing in your website and it is turning away the prospects. What is missing could be as simple as good snappy sentences to proper layout of the website.
So in a fix like this, what do you need to do?
The answer is: Get on with the challenge and fix it.
Start assessing your website from the prospects perspective and look for areas that seem irrelevant or unimpressive. Most of the times, absence of proper information and insurance related tools could be a reason of prospects turning away to your completion for insurance plans.
Remember that for an insurance website, it is essential that the website has:
? Home page that has quote engine such as Norvax Quote Engine.
? About us page that talks about your expertise and experience.
? Contact us page which contain forms and mailing options for the prospects. This enables them to leave any queries if they want to.
? An FAQ page to answer common questions.
? Tools to making purchase such as baskets.
Besides the pages what matters even more are the following points:
Proper navigation: Linking is not only good from SEO purposes but is crucial when it comes to retaining the online users. A badly organized website confuses the users and with the number of options available on the internet, no one waits to click and go away. Therefore, ensure that all the pages of the site are interconnected. To achieve this, simply get the navigation bar on top or on the side. Try putting up the site map as well.
Updated and persuasive content: Bad grammar, false statements or irrelevant information turn away the users. Therefore, ensure that the content is updated, reflects all the recent changes in policies and have nicely written content. Ensure that there are no spelling mistakes. Plan the content to induce buying behavior while, at the same time, dispense insurance related information.
Proper structure: Plan your website for a smooth experience. Identify the needs of online users and arrange the information in that order. Try to use proper titles of the pages in the menu to indicate what that page contains. Avoid using too generic titles such as ?tools? or ?resources? rather get specific.
Remember prospects have agreed that the website makes a difference in their opinion about the insurance agent therefore pay attention to details and think of ways you can engage the users for longer times. Longer they stay, higher the chances of converting them.
Posted in Health Insurance Leads, Insurance Agent Training, Insurance Marketing, Life Insurance Leads, Online Marketing | 2 Comments »
September 13th, 2010 at 8:13 pm
I really enjoyed your take in this post! I’ve gone a head and bookmarked it on 10 different bookmarking sites and wrote a post on my blog linking back here with the anchor text of “insurance marketing”.
September 13th, 2010 at 8:33 pm
[...] for success on an insurance agent’s website.? I encourage you to check out the rest of this insurance marketing post for all the [...]